Family-run financial advisory · Auburn & Sacramento

Fix your cash flow.Lower your tax burden.Scale with confidence.

We help business owners between $1M–$20M clean up their financials, eliminate tax waste, install back-end systems, and finally get the freedom to grow, all done with them, not to them.

The NC Business Group family team together outside
25+ years of tax planning, strategy & preparation from founder Nu Chareunrath, now leading the firm with her family.

Five critical areas

Is your business struggling with cash flow, taxes, or growth?

Running a business is challenging, especially when financial uncertainty is holding you back. Nu Chareunrath and her team of professionals offer tailored expertise in these five critical areas, as a strategic partner who helps you navigate the complexities and drive long-term success.

  • Save & comply

    Tax Strategy & Preparation

    A well-crafted tax strategy saves you money and reduces liability by streamlining compliance, maximizing deductions, and minimizing costly errors, so you can focus on growth.

  • Know your numbers

    Bookkeeping

    Accurate financial records enable informed decisions and build credibility with lenders and investors, paving the way for growth.

  • Run leaner

    Operations Optimization

    Streamlined processes, better resource management, and business functions aligned with long-term growth to maximize productivity and profitability.

  • Your people

    HR Consulting

    Streamlined workforce management, better employee engagement, and compliance with labor laws for a productive, legally sound workplace.

  • Build equity

    Your CFO Advisory

    Proactive financial insight plus a deep understanding of operations and long-term vision, so your business thrives today and builds the equity it needs for tomorrow.

  • Not sure where to start?

    One free consultation covers all five.

    Tell us what’s keeping you up at night. We’ll point you to the area that moves the needle first.

    Schedule your free consultation

Meet the family

A family-run firm dedicated to helping businesses and families thrive.

NC Business Group is proudly family-run, led by founder Nu and supported by her children and sister. For more than 25 years, the mission has been simple: help individuals and business owners make confident financial decisions and build a stronger future.

  • Family
  • Consulting team
Portrait of Nu Chareunrath

Founder

Nu Chareunrath

Founder · CFO · Strategic Financial Advisor

Nu founded NC Business Group as a boutique financial advisory firm for individuals, families and business owners who want clarity and confidence in their financial decisions.

She brings more than 25 years of experience in tax planning, tax strategy and tax preparation, and serves growing businesses as a strategic advisor, pairing CFO-level insight with practical operational guidance.

  • 25+ years in tax planning, strategy & preparation
  • CFO-level advisory for growing businesses
  • Leads the firm alongside her family

“Our goal is to help our clients succeed today while building a strong financial future for tomorrow.”

Meet the team: free consultation

Proactive, not reactive

Financial clarity that helps you grow, not just get by.

With extensive experience in financial management, NC Business Group takes a proactive approach. Whether you’re preparing for expansion, navigating market changes, or planning an exit strategy, Nu and the team bring the expertise to help you make informed financial decisions.

  1. 1

    Strategic planning

    A plan for where the business is going, not just a record of where it has been.

  2. 2

    Cash flow optimization

    Know what is coming in, what is going out, and what to do about the gap.

  3. 3

    Tax efficiency

    Decisions made through the year so April holds fewer surprises.

Planning your exit? Join the waitlist for the Exit Strategy event on the contact form.

Cover Your ASS(ets) 101: Where to Start · 21 min
From the firm’s CYA: Take Back Control series, Nu Chareunrath and Gia Lobo on where business owners should start with money, EBITDA and protecting what they have built. More on the YouTube channel

Free second look

Already have a bookkeeper or tax preparer? Get a second look, free.

The free consultation isn’t only for new businesses. Bring the numbers you have today and the team will look at your cash flow, tax position and back-end systems with fresh eyes.

  1. Book the free consultation

    Request a time on our booking form, or call the office Monday to Friday, 9 to 5.

  2. Bring what you have

    Your most recent business return, this year’s profit and loss, and how you pay yourself today. Messy books are fine.

  3. Leave with a clear read

    Where cash is leaking, where tax may be overpaid, and which of the five areas to fix first.

From the blog

Plain-English updates on tax law and HR.

Recent articles from the team. Read all posts on the blog.

Questions

What business owners ask before they call.

Who does NC Business Group work with?

We help business owners between $1M and $20M clean up their financials, eliminate tax waste, install back-end systems and get the freedom to grow. We also provide trusted tax guidance to individuals and families.

What services do you offer?

Five areas: tax strategy and preparation, bookkeeping, operations optimization, HR consulting, and CFO advisory. Our team also handles payroll services and bookkeeping oversight.

Where are you located?

Our office is in Auburn, California, and we serve business owners in Auburn and Sacramento. Office hours are Monday to Friday, 9:00 am to 5:00 pm, with Saturday by appointment only.

Is the first consultation really free?

Yes. Schedule your free consultation through our booking form or call the office, and we will review where your cash flow, taxes and systems stand.

Who will I actually work with?

Founder Nu Chareunrath leads strategy with more than 25 years of tax and CFO-level experience. Gia Lobo, our Director of Operations, is a primary point of contact for many clients, supported by Victoria, Vinny and our consulting team.

Can you help me plan an exit?

Yes. Our proactive approach covers strategic planning, cash flow and tax efficiency, whether you are preparing for expansion, navigating market changes, or planning an exit strategy. You can also join the waitlist for our Exit Strategy event from the contact form.

Do you have a referral program?

Yes. Through our affiliate program you can earn 10–20% of the first month’s retainer or service fee when a business owner you introduce becomes a client.

Your next step

Struggling to make sense of your books? Unlock financial clarity for your business.

Get expert bookkeeping and CFO insight for your business finances. Schedule your free consultation with Nu and the team in Auburn.